At Pride
First Pride
Not shopping for jewellery. Shopping for the day — and something to wear to it.
Brand film — not a customer review
PRIDE POWER IS CLOSING
TAKE WHAT YOU LOVE. IT’S FREE.
Every ring, necklace, bracelet and flag in this store is yours for nothing. No code to enter. No trial to cancel. No catch — and the reason is right below.
14,000+ orders shipped · Discreet packaging · No code needed
- Every piece free
- No code needed
- Plain discreet packaging
- Ships worldwide
- Every identity, every day
Take what you want
The catch, in full
Why is all of this free?
Because we keep getting deleted.
Running a visibly queer store online has always meant fighting to exist. This June it went further than ever, and we were locked out of the thing we built for this community for over a month.
When we got back in, a warehouse of rings, necklaces and flags was already headed for liquidation. Melted down. Gone.
We said no.
It was made for you. Not for a scrap merchant.
Claim your piece- Our pages get deleted.
- Our ads get rejected.
- Our products get flagged for using the words that describe this community.
- Our accounts get shut down without warning.
- Every shutdown leaves us with product already paid for — so we’d rather give it to you than liquidate it.
How it works
Three steps, no code
-
1
Pick what you want
Every piece in the shop is free. Rings, necklaces, earrings, bracelets, flags and pins — the price on all of them is zero.
-
2
Add it to your bag
Nothing to enter, nothing to cancel, no subscription. Shipping is worked out at checkout the same as anywhere else.
-
3
It lands in plain packaging
Nothing on the outside says what is inside or where it came from. That is not a marketing feature — for a lot of people it is the reason they can order at all.
Take what you want
See everythingShop by piece
However you show up
Shop your flag
Pieces made for a specific identity — not one generic rainbow stuck on everything.
Rainbow24 pieces
Lesbian7 pieces
Trans4 pieces
Bisexual3 pieces
Non-binary2 pieces
Asexual2 pieces
Progress2 pieces
Pansexual
Genderfluid
Thin in places while we bring the rest of the range back online. If your flag is not here yet, it is coming.
Who these are for
Four people, one shop
The moments people tell us these pieces belong to.
At work
Nobody clocks it
Out to some people, not at work. Wants to carry it without being read.
Brand film — not a customer review
Coming out
Something to hold
Newly out. Knows a piece can be armour, and is deciding whose.
Brand film — not a customer review
A gift
Plain packaging
Buying it for someone else. Nothing on the outside of the parcel says what it is.
Brand film — not a customer review
These are films we made about the people this shop is for. Real customer videos will replace them as they come in.
Receipts
14,000+
orders shipped
Every order placed since the shop opened in August 2025.
10,000+
people served
Shopify stops counting customers at ten thousand.
Free
the price of every piece
Not a discount, not a trial. Zero.
Plain
packaging, every order
Nothing on the outside identifies the sender or the contents.